Message from Mike Clarke

Dear Colleagues

I am very pleased to let you know that the number of RSPB members has continued to grow over the past year – the official member number for April 2016 is now 1,187,839.

This is an all time high and, what’s more, means that in the past three years we have increased the number of members by over 100,000 (103,012 to be exact!).

Supporters of the RSPB have also been incredibly generous through legacies, and we have had a record breaking year with over £33m income.

In a year that has seen media and political challenges over the role and activity of charities, these results are a powerful statement of the public’s commitment to our cause.

Last year RSPB supporters also led the charge in the largest ever response to a European Commission consultation, as part of the #DefendNature Campaign. It’s a reminder of just how vital our members and supporters are for RSPB’s impact.

It is important that our strategy, Saving Nature, keeps pace with a changing external world and Council has recently approved a new RSPB statement of strategic intent towards 2030. This represents a significant development, driven by our commitment to create the conditions for success for nature conservation.

Our strategy to save nature is simple:

  • Our world-class conservation work is rooted in sound science and evidence
  • We inspire and enable everyone to do their bit – especially our members – because the challenge is too big to do alone
  • We lead partnerships and encourage policy-makers to take the right decisions for nature – to have impact at scale.

And, the heart of this strategy is our relationship with our members and supporters.

In the coming months, you will see and hear much more and also have the chance to discuss our strategic imperatives, including with me and other Board members, and to look at how the contribution you and your colleagues make will bring these to life and enable us to save more nature.

The reason for the growing support for the RSPB and the public’s engagement with nature is the tremendous work by you and all our fantastic team of staff and volunteers – day in, day out.

Whatever your role, wherever you are based…Thank you!

With best wishes,


Mike Clarke
Chief Executive

UK Headquarters The Lodge, Sandy, Bedfordshire SG19 2DL
Tel 01767 693283


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